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Lego Game Cover

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He's yellow, working class, wears orange clothes, worker He's the hero, problem solver Aimed at the 

Lego TV Advert

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In Dancing on Ice at 7.27pm on Sunday 9th February 2014 - five days before the movie launched - ITV broadcast a world first, an ad break made entirely out of LEGO … Advert 1: British Heart Foundation - How to perform CPR with your hands Advert 2: BT -Advertising their broadband Advert 3: Premier inn - advertising their places to stay Advert 4: Lego Movie trailer Intergration Its creates a lot of hype on social media PEE Paragraph The Lego Movie's targeting was successful because it's a world's first making 4 adverts out of lego. These are: Advert 1: British Heart Foundation - How to perform CPR with your hands, Advert 2: BT -Advertising their broadband, Advert 3: Premier inn - advertising their places to stay, Advert 4: Lego Movie trailer, people will get hyped on social media. Then sharing it with others, who will then go watch the trailer on youtube. Lots of newspapers and magazines covered it and lots of kids liked it because the world's first...

Promoting a film

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Advert ●Poster ●Advert ●Trailers ●Merchandise ●McDonald's Sponser ●Game Collab ●Lego Minifigures Synergy for Lego     Computer Games: 

Lego Characters

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Lego Audience

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Lego movie is U rating Primary TA: parents with kids who like playing avec lego

Lego Movie

Producer: Warner Bros Budget: $60Million Year it was filmed: 2013 How long it took to film: 1 Year Equipment used for filming: camera was arri alexa Nationality: Source material: Main producer: Main director: Main cinematographer: Pablo Plaisted Main editor: David Burrows Main screen writer: Main music provider: Mark Mothersbaugh

Audience Theory (Use for all exams)

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