In Dancing on Ice at 7.27pm on Sunday 9th February 2014 - five days before the movie launched - ITV broadcast a world first, an ad break made entirely out of LEGO … Advert 1: British Heart Foundation - How to perform CPR with your hands Advert 2: BT -Advertising their broadband Advert 3: Premier inn - advertising their places to stay Advert 4: Lego Movie trailer Intergration Its creates a lot of hype on social media PEE Paragraph The Lego Movie's targeting was successful because it's a world's first making 4 adverts out of lego. These are: Advert 1: British Heart Foundation - How to perform CPR with your hands, Advert 2: BT -Advertising their broadband, Advert 3: Premier inn - advertising their places to stay, Advert 4: Lego Movie trailer, people will get hyped on social media. Then sharing it with others, who will then go watch the trailer on youtube. Lots of newspapers and magazines covered it and lots of kids liked it because the world's first...